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Total Size:
16.4 MB
Info Hash:
7C55EAD0F01C7C0178E8D6DB10BCACB3316FAAE0
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Added:
March 1, 2026, 11:47 a.m.
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(Last updated: March 1, 2026, 11:48 a.m.)
| File | Size |
|---|---|
| Zarantonello L. The Sage Handbook of Brand Management 2026.pdf | 16.4 MB |
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SOURCE: Zarantonello L. The Sage Handbook of Brand Management 2026
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COVER
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MEDIAINFO
Textbook in PDF format The Sage Handbook of Brand Management offers a comprehensive examination of brand management, covering its historical development, foundational theories, and current strategic practices. It addresses contemporary issues such as ethics, social responsibility, and the impact of new technologies, presenting a multi-perspective view that evolves from traditional models to socially constructed and technology-mediated understandings of brands
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